The 22 Immutable Laws of Marketing (for Indie Authors) Learn everything including how to choose a company name, how to design an effective logo, and even how brands make critical errors that only diffuse their power and quality. As you read, you’ll learn about The 22 Immutable Laws of Branding used by some of the most successful companies in the world. With step-by-step guides on how to stand out, the key to building a successful business is in the branding. Now, thanks to marketing gurus Al and Laura Ries, you can learn about the success of some of the biggest brands in the world, including Rolex, Volvo, and Coca-Cola. How do you know which one to choose? In today’s world, we are bombarded with products and it’s becoming increasingly harder to create a product that stands out on the shelves. As you browse the shelves, you’re met with countless options. Imagine walking into a pharmacy in search of a new shampoo. Learn how to build a product or service into a World-Class Brand. Summary & Insights of The 22 Immutable Laws of Marketingĭo you want more free book summaries like this? Download our app for free at and get access to hundreds of free book and audiobook summaries. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web.

Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

The 22 immutable laws of branding epub